Marketing Definition: Brand Value & Brand Promise

Brand value is generated when a brand owner, organization or company live up to their brand promise

Create a brand promise that describes how brand users will feel and think about it, what it makes people experience. A brand promise is not a list of brand product features and benefits. Promising a certain emotion when using a brand and having customers enjoying that experience creates real brand value.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand & Value DevelopmentBrand Value & Brand Promise

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Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand & Value DevelopmentBrand Value & Brand Promise