Marketing Definition: Business Case

A solid business case makes any business decision transparent and reproducible

A solid business case makes any business decision transparent and reproducible. Develop and maintain a standard business case template as a reference and mutual decision foundation. Business decisions might be influenced in changing environments. The original assumptions must be recorded and worked against. Business cases align decision makers behind facts.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversBusiness Case