Marketing Definition: Change Management

The frequency of change has been increasing steadily and humans vary in their acceptance or resistance to change

Develop and live a culture that invites both change and the demanding task to support everyone impacted by change to cope and support the changes. A lack of communication and transparency add to the uncertainty people experience during times of change. When people feel accepted and supported in their individual way to cope with change they are far more likely to support or even lead the change.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageInternal Communications & EngagementChange Management