Pro-active channel management can avoid costly conflicts between channel partners and the company

Adjust the positioning and share of channels according to the risk understood through channel mapping&scenarios. When channel partners become too dominant or a channel does not perform anymore adjustments need to be made. The most potent channel partners can be positioned according to their strengths and capabilities and weak links can be reduced or eliminated.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportChannel Management & Content FlowChannel Conflict Management