Marketing Definition: Communications Channel Performance

Marketing transports messaging, information and data all the time and it needs to be clear how the communication channels perform to maximize delivery, reception and action

Deploy communication vehicles like dissemination tools and feedback loops. Communication and the impact of its content can only be judged in its value when performance is measured. By having a clear picture how the dissemination performs, adjustments can improve the transport of messages and data.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementCommunications Channel Performance