Compensation contains various standard and individual elements and should motivate employees to perform at their top and to develop themselves

Offer attractive compensation packages that are both fair and competitive. When the emphasis is on salary only or when the compensation compares badly against peer companies employee retention is at stake. A well balanced and individualized compensation package can be an important competitive advantage.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactTalent & Career ManagementCompensation