Marketing Definition: Competitive Landscape

To know whom to compete against is crucial for any business.

Support geographic expansion planning, pricing decisions and mergers & acquisitions activities with a thorough, facts based competition landscape mapping. Failure to recognize the competitive forces in any given market arena will result in costly surprises and failed investments. Maneuver around competitive cliffs and price wars as well as typical red ocean scenarios.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningCompetitive Positioning & DifferentiationCompetitive Landscape