Consistency of the market message is a branding element and establishes a common language between sender and audience

Train copy writers internally and externally to reproduce and protect the established themes and shades of the market message. Switching language style and quality might alienate the audience. A sustained language style brand is as powerful as a popular logo.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMarket Message ManagementConsistency