"Consultancy needs to establish a digital presence".

Marketing Challenge

  • Competition attracts and engages with clients online
  • Customers want to access content
  • Promotion has become too costly

Opportunities

  • Setup attractive web presence and social accounts

Implementation

1. Top level review (readiness): 

  • Digital opportunities 
  • Competitor examples
  • Current activities

2. Identify focus areas (prioritization): 

  • Owner objectives, vision
  • Customer/market segmentation 
  • Performance & impact

3. Establish status quo (base line):

  • Loyalty patterns
  • Current engagement
  • Feedback loops
  • Customer retention

4. Gap analysis (reality check):

  • Current impact
  • Plausibility
  • Skill gaps

5. Solutions and tools (excitement):

  • Options
  • Opportunities
  • Feasibility

6. Management proposal (buy-in)

  • Strategy map
  • Value proposition
  • Accountability & governance

7. Improvement planning (initiation)

  • Workflow alignment
  • Resources & budgets
  • Skill improvements

8. Improvement execution (action)

  • Initiatives
  • Alignment
  • Go-live planning

9. Piloting (field test)

  • Sandboxing
  • Test Campaigns
  • Adjustments

10. Health checks (sustainability)

  • Client feedback
  • KPI impact
  • Adjustments
  • Follow-up projects

Duration

  • Preparation 1 month
  • Familiarization 2 months
  • Realization 2 months
  • Piloting and go-live 1 month

Results

  • Limit offline material production
  • Multiply market exposure
  • Increase customer retention
  • Modernize brand reputation

Let's improve your marketing effectiveness today →