Corporate brand names are huge assets and transfer an image into the product portfolios and also into the spirit of the work force

Build a strong, well advertised and superbly protected corporate brand and understand how it lends value to all activities and functions of the organization. History, duration, events and public image influence the corporate brand significantly and therefore brand managers need to actively work in the public space, with media, regulators and the work force. The more positive the corporate brand sounds in the ears of the public and customers the more influential it will be.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationCorporate Brand Management