Marketing Definition: Customer & Consumer Loyalty

Customers exercise their choices so for them to behave loyal the customer will have to experience a number of benefits

Meeting customer needs and exceeding expectations requires grand effort to understand the serve those needs. If there is no differentiation or advantage over the competitor the customer will not behave in a loyal way. Customer retention does not only guarantee more business down the road but also additional opportunities to learn from those loyal customers and keep outperforming the market that does not have such a relationship.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionExperience & Excellence ManagementCustomer & Consumer Loyalty