Customer interactions incur cost and provide revenue. Knowing the break-even point is crucial to work towards profitability

Establish ways to predict and compute customer profitability and frequently report into the decision making entities. There is a risk to invest more into a customer relationship than is collected in returns if the customer profitability is not understood. Enable the organization to adjust their acquisition cost and service according to the delta between break-even point and desired profit.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportChannel Management & Content FlowCustomer Profitability