Customers always have a choice. Their satisfaction is the key to sustainable success.

Measure customer satisfaction periodically to obtain content for continuous improvement programs. The "voice of the customer" is often quoted. In the end this voice needs to drive change for the customers that are not satisfied yet. Transparency how to focus and set priorities for the investment into customer retention.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Insight & SatisfactionCustomer Satisfaction Programs