Marketing Definition: Geographic Expansion

Organic growth can come from entering new market regions.

Strategic planning prepares for new geographic market entrance through market research and analysis. If there is a sizable market and the product or service has potential to sell with a profit it seems like a no-brainer to geographically expand. However: risk mitigation and competition dynamics deserve attention to protect the investment that comes with geographic expansion. Apply expertise and experience from existing markets while adjusting to geographic specialties such as regulatory or customer preference.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversGeographic Expansion

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Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversGeographic Expansion