Ingredients or parts of high quality add value to existing brands and products

Point out the unique value add that is included in a product and positively influences the customer experience. Success of ingredient branding depends on the original producer and the sustainable brand trust of the ingredient brand. Stepping out of the shadows of a supplier and or B2B materials producer moves the ingredient brand owner further down the value chain towards the end user.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Leverage & ExtensionIngredient Branding