Marketing Definition: Integrated Marketing Communications

The market message has great potential and the need to be integrated in corporate content and in the internal language when the market is subject of communication

Anyone who communicates about the market should re-use established and approved market message and language style. It is flat out dangerous not to be aligned as miss-communication could be costly. If an organization re-uses the official marketing communication content and style it looks professional, avoids mistakes and duplication of effort.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsCampaign & Network ManagementIntegrated Marketing Communications

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Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsCampaign & Network ManagementIntegrated Marketing Communications