Marketing Definition: Internal Capabilities Assessment

In order to understand the own market position and be able to develop differentiation options and strategies the own internal capabilities need to be properly assessed.

Technical, branding and other commercial valuations as well as features and benefits of the product and service are part of the internal capabilities assessment. This is not a value proposition process but can be used as a foundation input. A complete understanding of own capabilities serves as the launch pad for customer discussions and product development workshops.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversInternal Capabilities Assessment