Marketing Definition: Internal & External Marketing Training

Filling skill gaps with internal or external training is motivating for the marketing team and provides long term value through strategic improvements

Identify skill gaps via skill profiling and agree on internal training programs, on-the-job training or external education. If training lags behind the advancements of the various marketing functions, employees grow frustrated and performance suffers long term. Building and growing own resources and not only economically valuable but also very motivating and encouraging for employees.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactTalent & Career ManagementInternal & External Training

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Marketing Books: Bestselling Books on Marketing

Recommended bestselling marketing books for marketing practitioners.

Based on decades of marketing experience by marketing practitioners, marketing scholars and marketing leaders here is a list of marketing books worth reading and implementing. The focus is on applicable marketing tactics, marketing tools and marketing strategies.

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Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactTalent & Career ManagementInternal & External Training