Filling skill gaps with internal or external training is motivating for the marketing team and provides long term value through strategic improvements

Identify skill gaps via skill profiling and agree on internal training programs, on-the-job training or external education. If training lags behind the advancements of the various marketing functions, employees grow frustrated and performance suffers long term. Building and growing own resources and not only economically valuable but also very motivating and encouraging for employees.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactTalent & Career ManagementInternal & External Training