Do you have excuses not to digitalize your market and competitive intelligence? I bet you do. Will they hold?

Let’s see about that…

 

Good reasons

There are plenty of good reasons to reject a digital competitive intelligence system and process:

  • You know your market well enough
  • You don’t want to share sensitive intelligence electronically
  • You can’t afford to spend the resources to shift from analog to digital

Fair enough.

Let me bluntly call your bluff though by renaming those reasons into excuses:

 

Excuse 1: You know your market well enough

Great. You own your stuff.

But does everyone else in your company?

Do you all share a common view upon competitors, trends and opportunities?

And how about growth?

What happens with every new product and market expansion?

Isn’t that getting rather complex quite fast?

Assuming you don’t want to keep your business at the size it is now that is.

Let alone the market and competition as such, regulatory and geopolitical influences - these all change and move all the time into every which direction.

Are you still convinced you know and see it all?

 

A matter of trust…

I have worked with clients whose managers suffered severe trust issues within their teams because they never shared essential strategic insights. “We don’t have a vision” - sound familiar?

Management might have one but when it is not inherited by the entire organization what is it worth? It is certainly not worth fighting for.

Without risking secrets to head out the door: everyone of us wants to understand and cherish a common vision.

 

…and motivation

When these managers provided open access to a competitive structure and data they wanted to work with, their employees exploded with pride, passion and motivation towards mutual goals.

Because goals are what’s needed the most when digitalizing market monitoring, competitive analysis and strategic insights.

They wanted to compete so badly that management needed to channel their enthusiasm and energy to not overwhelm the organization with it.

And guess what: employee retention increased in the long run as well. And as for those company secrets and intelligence: the less employees head for the door, the smaller this threats becomes as well.

And one more word (or picture) about manageability of information and data: 

You can excuse yourself for being increasingly overwhelmed by the amount and speed of available data and information and by the challenge to derive meaningful and actionable insights from it.

But your excuse to be able to manage it all indefinitely falls short of a self critical view upon your and your organization’s resources and capabilities.

 
big-data-jump.jpg
 

You can excuse yourself for being increasingly overwhelmed by the amount and speed of available data and information and by the challenge to derive meaningful and actionable insights from it.

But your excuse to be able to manually manage it all indefinitely falls short of a self critical view upon your and your organization’s resources and capabilities.



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