The leads management process bridges between marketing (generating leads) and sales (following leads)

Establish a format to understand the quality and validity of the leads, gauge, track and measure leads. Unmanaged leads waste vast amount of resources and denies the companies' capabilities to reach the customer. When commercial value and customer satisfaction are in the center of an effective, collaborative process leads can be transformed into sales much faster and aligned with customer intent.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportLead Generation & ProspectingLead Management Process