There are huge differences in terms of technical feasibility and commercial viability of leads

Technical evaluators, product managers and sales should collaborate closely in qualifying and validating leads. There is a high attrition rate in early stage pipeline management. There is a significant commercial long term impact if the most promising opportunities can be activated faster.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportLead Generation & ProspectingLead Qualification and Validation