Marketing Definition: Market Research

Market research determines the company’s and competitors’ marketplace position on a wide variety of characteristics.

Primary research or secondary research methodologies unveil public information and data and provides them in formats designed or acquired by the requester. Market research needs resources and a reproducible approach as well as dissemination process. As the outcome of market research delivers into further market analysis and various decisions making processes its quality and actuality influences key decisions.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversMarket Research
Competitor analysis example: Marketing mix at work for LIVE industry analysis

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Competitor analysis example: Marketing mix at work for LIVE industry analysis

Industry analysis uses secondary research and primary research data from market research companies. While most of that data is invaluable for competitor analysis and market planning it might also lack context to current affairs and blindspots. 

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Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningMarket Intelligence & Growth DriversMarket Research