Metrics help managing resources and projects and they can be used to report the final return on the initial investment

Set up metrics that marketers in the team can work with and report against. What gets measured gets managed except the measurements are meaningless and don't drive performance. A powerful set of measurements invigorates the teams, supports the manager in applying the right skill and resources and educates management about the value of the marketing function.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Metrics & ROI