Marketing Definition: Marketing Performance Dashboards

The easier measurements are visualized the better management understands needs and the value of the work

Establish traffic light one-pagers for core deliverables and align ROI's with major KPI's of the organization. Verbal or complex written performance reports might miss the audience or fail to leave a powerful and professional impression. Marketing can shine in this area as it should the be the one function which is most advanced in visualizing big data and complex content.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Performance Dashboards
Marketing ROI (ROMI) KPI Dashboard -  Key Performance Indicators

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Marketing ROI (ROMI) KPI Dashboard - Key Performance Indicators

Do you measure your marketing return on investment with ROI key performance indicators? ROMI helps to control the marketing spend versus investment cost into marketing. With the proper marketing ROI you can also adjust your marketing budget to the most effective return on investment ratio for your marketing activities.

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Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Performance Dashboards
Was it Marketing or Sales? Impact Attribution.

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Was it Marketing or Sales? Impact Attribution.

...Part 2: Do you measure your marketing return on investment with ROI key performance indicators? ROMI helps to control the marketing spend versus investment cost into marketing. With the proper marketing ROI you can also adjust your marketing budget to the most effective return on investment ratio for your marketing activities.

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Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Performance Dashboards