The easier measurements are visualized the better management understands needs and the value of the work

Establish traffic light one-pagers for core deliverables and align ROI's with major KPI's of the organization. Verbal or complex written performance reports might miss the audience or fail to leave a powerful and professional impression. Marketing can shine in this area as it should the be the one function which is most advanced in visualizing big data and complex content.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Performance Dashboards