Marketing is an investment into sustainable growth and to continuously outperform the competition

By measuring the growth and expansion of the business triggered by marketing activities the return on that investment can be clear. Failure to demonstrate value is a danger for any function but marketing should not have big problems to link their deliverables to a tangible outcome. When management is convinced about the economic impact of marketing tasks they will employ more resources whenever additional organic growth is targeted.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactFunction Value & Performance MeasurementMarketing Returns