People want to know why they are supposed to do something, how they will work and collaborate and how they can shape the future

The mission statement clarifies the purpose of the group; the vision shows the horizon and the values guide the team and their collaborators on their conduct. A lack or orientation results in higher error rates, uncertainty and frustration as there is no common denominator. To know "why", "how" and "where-to" are critical guiding elements for any group of people to perform with each other.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentMission, Vision & Values