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After the team agrees on a draft it is always a good idea to run it by some key stakeholders and gather additional input for content and format. Make sure they understand that this is a promise to get the benefits they need and assurance for them how to collaborate.

 

Mission, vision, values that live

To establish the new marketing mission, vision and values statements and to give them a chance to become part of the team’s DNA here are several tips to roll-out and support:

  • Print posters and hang them in the meeting room
  • Frame the mission, vision, values statement for every marketing employee
  • Feature the marketing mission, vision, values statement on the marketing SharePoint or Intranet site
  • Include the marketing mission, vision, values statement in all internal slide decks that introduce the marketing team and its deliverables
  • Show the marketing mission, vision, values statement slide in internal meetings to other stakeholders and explain its benefits to them
  • Agree that the language of the marketing mission, vision, values statement is also used in the performance reviews
  • Make it a friendly habit within the team to refer to the marketing mission, vision, values statement when daily tasks or situations unveil new uncertainties 

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Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentMission, Vision & Values