Marketing Definition: New Internal Media

Internal audiences have specific requirements when it comes to new media

Provide work-related and task interconnected features, tools and content in support of collaboration, efficiency and the organizations information and learning needs. If new media and digitization of content is only applied to external audiences there will soon be a disconnect  with the customer environment. Tablet computers and smartphones should be maximized to provide content, systems access and process shortcuts for employees.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageInternal Communications & EngagementNew Internal Media

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Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageInternal Communications & EngagementNew Internal Media