Co-branding or partnership branding is a relatively new marketing technique that can be used in consumer and industry marketing

Partner with a like minded and complementing umbrella brand owner of trust and support a product with co-branding where both brand owners stand for a strong brand promise. The two brands need to be recognized value lenders into the product's customer benefit. A product supported by two strong brands can earn a premium and is better protected.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Focus & Portfolio ManagementPartnership Branding