Market and product strategy among other analysis does define the pricing strategy

Various customer groups and needs as well as go-to-market-mechanisms and tactics provide opportunities to apply a suitable pricing strategy. Despite of the desired pricing consistency there is also a chance to replace one pricing strategy with another if competitive forces dictate. Readily available pricing scenarios can prevent or limit the impact of surprises in the market place.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportPricing Models & StrategyPricing Strategy