Marketing Definition: Process Management

Market messaging is often carefully timed and involves several stakeholder from drafting to approval and release

A collaboration and approval process needs to be established and tightly managed. Delays in press releases or missing an article deadline in a trade magazine can damage partnership relationships and the company's reputation in the entire market. The marketing communications group can exercise control and support all involved parties to follow the process.

Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMarket Message ManagementProcess Management

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Marketing EffectivenessMarketing Mix StrategyMarketing Communication & CampaignsMarket Message ManagementProcess Management