Marketing Definition: Product Line Extension

Organic growth through product line extension is an effective way to grow  the top line with limited investments

Add on features, functions, attributes or characteristics to a product or line of existing products. For common products there is a big danger that competition could squeeze out a competitor by extending the product segment with many new items in a short period of time. Risk and investments into new technology or branding don't exist or are very limited.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Leverage & ExtensionProduct Line Extension

Content < Marketing Concepts for this Marketing Blog in Process

This section of the marketing blog is still awaiting its first marketing content

Please check back if you are interested in this section of this marketing blog as it is still in it's infancy stage.

Find other marketing content for your marketing strategy and marketing tactics needs with the site-wide search engine:

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Leverage & ExtensionProduct Line Extension