Re-branding is a conscious business decision and requires business, ethical and psychological insights

Re-position an existing brand or divert from an unwanted connotation of an existing brand. Brands that fall into disfavor might create more damage than value. A fresh start into a new brand promise or removal of negative history can impact the brand health long term.

Marketing EffectivenessMarketing Mix StrategyBrand Strategy, Protection & ManagementBrand Focus & Portfolio ManagementRebranding