Marketing Definition: Reputation Management

Perception is reality and this is particularly true to an audience that is remote and can hardly be directly influenced in their opinion making

Invest into the desired character of a company and brand using various channels, communication methods and most importantly: a consistent behavior that walks the talk. Companies that allow conflicting behavior to the contrary of their promoted vision earn a bad reputation that will impact customer loyalty. Studies find that a positive reputation accounts for employee retention, the ability to attract best talent and more sustainable commercial success.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationReputation Management

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Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageCorporate Identity & ReputationReputation Management