Marketing Definition: Sales Collateral & Tools

Sales collateral, promotion material and marketing tools should be readily available and maximize the sales impact

Apply a "don't make me think" approach to any tool or material that sales should use and focus on the value to them and the customer. Meaningless sales collateral or resource drain by using mediocre tools destroy value instead of creating opportunities. Outperform the competitions performance with solutions oriented sales collateral and easy to use tools and systems.

Marketing EffectivenessMarketing Mix StrategySales & Leads SupportSales Collateral & TrainingSales Collateral & Tools

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Marketing EffectivenessMarketing Mix StrategySales & Leads SupportSales Collateral & TrainingSales Collateral & Tools