Marketing & Sales highly depend on each other and deliver into each others value and performance system
Identify key processes and key performance indicators that marketing can deliver into or retrieve content from. The bigger the gap between sales and marketing the weaker the commercial strength of the company. Sales that knows where to take over the leads and how to feed field intelligence back to marketing will gain traction. Marketing that delivers content into a value proposition and arranges great trade show exposure is invaluable for the commercial success.