Marketing Definition: Scenario Planning

To establish business scenarios is time and resource consuming but it can save considerable cost and mitigate risk in the future.

Prepare for two or three strong scenarios as part of already conducted strategies or business cases and prepare for potential activation or intervention. Scenario planning is often ignored as operational and current tasks take the lime light. As markets and conditions change constantly some of those changes could be predicted and faster reaction could avoid losses.

Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningPlanning & ScenariosScenario Planning

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Marketing EffectivenessMarketing Mix StrategyMarketing Strategy & PlanningPlanning & ScenariosScenario Planning