Marketing Definition: Segmentation Mapping

Customer segmentation maps visualize the customer universe with the varying customer characteristics and needs.

Establish personae or customer groups and characterize them as to apply most suitable service profiles and products across that customer universe. When differences in customer behavior and needs remain unclear there is a good chance that resources are wasted and the customer experience is suboptimal. When the entire organization is aware of the specific customer requirements and services that should be applied per segment the customer focus increases exponentially while economics improve.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Segmentation & StrategySegmentation Mapping

Content < Marketing Concepts for this Marketing Blog in Process

This section of the marketing blog is still awaiting its first marketing content

Please check back if you are interested in this section of this marketing blog as it is still in it's infancy stage.

Find other marketing content for your marketing strategy and marketing tactics needs with the site-wide search engine:

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Segmentation & StrategySegmentation Mapping