Customer segmentation maps visualize the customer universe with the varying customer characteristics and needs.

Establish personae or customer groups and characterize them as to apply most suitable service profiles and products across that customer universe. When differences in customer behavior and needs remain unclear there is a good chance that resources are wasted and the customer experience is suboptimal. When the entire organization is aware of the specific customer requirements and services that should be applied per segment the customer focus increases exponentially while economics improve.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Segmentation & StrategySegmentation Mapping