Know and manage the customer engagement and retention value.

Establish systems and processes to gauge the value of an existing customer to the business. Only if this value is understood can the right measures be taken to apply the right service level and how to retain that customer relation. Investments into a customer relation should be transparent to be in control of the economic value of customer-seller interactions.

Marketing EffectivenessMarketing Mix StrategyCustomer Focus & RetentionCustomer Segmentation & StrategySegmentation Valuation