Marketing Definition: Stakeholder Collaboration

Since marketing collaborates with many functions and contributes to a vast amount of commercial and strategic decisions and tasks, stakeholder collaboration needs to be flawless

Align processes along the crucial value streams and work flows. Loss of time and content between the collaborating parties might impact the overall performance of the commercial functions. Well managed and automated content flow and active, result-oriented interfacing contribute to top performance of the entire business.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentStakeholder Collaboration
Eliminate chaos-collaboration within the competitive intelligence process

Comment

Eliminate chaos-collaboration within the competitive intelligence process

There are plenty of collaborators and stakeholders involved in the competitive intelligence process. Every inquiry is special and different and includes varying actors.Here is how to avoid misalignment and waste of resources through transparent interfacing.

Comment

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentStakeholder Collaboration
Value creators team work in competitive intelligence and beyond

Comment

Value creators team work in competitive intelligence and beyond

...Part 2: There are plenty of collaborators and stakeholders involved in the competitive intelligence process. Every inquiry is special and different and includes varying actors.Here is how to avoid misalignment and waste of resources through transparent interfacing.

Comment

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentStakeholder Collaboration