Since marketing collaborates with many functions and contributes to a vast amount of commercial and strategic decisions and tasks, stakeholder collaboration needs to be flawless

Align processes along the crucial value streams and work flows. Loss of time and content between the collaborating parties might impact the overall performance of the commercial functions. Well managed and automated content flow and active, result-oriented interfacing contribute to top performance of the entire business.

Marketing EffectivenessMarketing Mix StrategyMarketing Function & ImpactStructure, Workflow & AlignmentStakeholder Collaboration