Engaging with external stakeholders is not just a communication task - it should be an instinctive, natural behavior of an organization

Yet, communicating for and to external stakeholders needs planning, preparation, a mutually agreed philosophy and style. Companies that do not consciously invest into stakeholder engagement give way to potential communication mistakes and disconnects to those influential audiences. External stakeholders that are well connected and informed can indirectly promote the company's goals lend support during difficult times.

Marketing EffectivenessMarketing Mix StrategyCorporate Communications & ImageExternal Communications & StakeholdersStakeholder Engagement