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Marketing Definition, Marketing Strategies, Marketing Mix Strategy


Marketing definitions, definition of marketing strategies. Marketing plan definition and business planning examples as marketing strategy templates and marketing plan samples for your marketing strategy definition. Marketing Definitions, Marketing Strategies, Marketing Mix.

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Marketing Definition, Marketing Strategies, Marketing Mix Strategy


Marketing definitions, definition of marketing strategies. Marketing plan definition and business planning examples as marketing strategy templates and marketing plan samples for your marketing strategy definition. Marketing Definitions, Marketing Strategies, Marketing Mix.

What is Marketing?

Marketing Definition: "Marketing is the business to find customers for products and services at a profit."

We understand marketing as the opportunity to build and nurture a lasting relationship with individuals whose needs and expectations can be satisfied and exceeded.

Bookmark this website as a reference for the marketing definitions, marketing examples and marketing strategies.

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Marketing Strategy & Go-to-Market Planning


The value and success of marketing activities is measured by sustained market performance. A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.

Marketing Strategy & Go-to-Market Planning


The value and success of marketing activities is measured by sustained market performance. A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.

Marketing Strategy & Go-to-Market Planning - A marketing strategy creates the maximum competitive advantage possible

The value and success of marketing activities is measured by sustained market performance. A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.

If marketing is by definition the business to find customers at a profit it needs to be understood how to compete in the market place and how to meet or exceed the customers needs.

A lack of strategic planning results in one-fit-all or redundant activities that waste time and resources with all stakeholders.

A strategic go to market marketing planning process unveils competitive potential, market opportunities to outperform the competition, scenarios to anticipate and act vividly in the competitive arena and even to create new markets.

Market Intelligence & Growth Drivers

Running a structured, rigorous process to establish internal and external market insight through market research, competitor analysis is vital for marketing planning and the growth strategy. Market research and competitive intelligence can provide vital business case content and help to mitigate business risks.

New Market Offering & Innovation

Growth requires new markets where customers' needs are met with innovative solutions. The combined power of technology, research, marketing and go-to-market planning activities can continuously feed the company's top line.

Competitive Positioning & Differentiation

Current own and competitors market position are established in order to feed into the marketing planning process. When market positioning is established the comparison to competitors allows conclusions how to differentiate now and in future. Competitive insights systems become increasingly digitalized and efficient.

Marketing Planning & Scenarios

Knowing what comes next and how the future is being addressed is vital for any business and all stakeholders. As the strategic planning process determines future activities the resource allocation needs to follow suit. Long term plans and scenarios will configure the effort going forward and address risk versus opportunity in scenarios.

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Customer Loyalty, Customer Satisfaction & Customer Retention


Customer segmentation and customer relationship management generate customer loyalty. Customer satsifaction drives customer value and customer retention. Customer relationship management and understanding the customer experience are important investments into customer satisfaction and loyalty. 

Customer Loyalty, Customer Satisfaction & Customer Retention


Customer segmentation and customer relationship management generate customer loyalty. Customer satsifaction drives customer value and customer retention. Customer relationship management and understanding the customer experience are important investments into customer satisfaction and loyalty. 

Customer Focus & Retention - Anticipate and perfect the customer journey

Customer segmentation and customer relationship management generate customer loyalty. Customer satsifaction drives customer value and customer retention. 

Customer relationship management and understanding the customer experience are important investments into customer satisfaction and loyalty. 

Companies that employ the right resources and skill set to understand and gauge true customer value can significantly improve the acquisition cost and ROI.

If customer value drivers are not understood, measured and used, companies will waste resources and capital in their customer retention efforts.

Customer segmentation, customer relationship management and value propositions establish transparency and guide the customer satisfaction and retention investments.

Customer Segmentation & Strategy

Customer segmentation lays the foundation for competitive advantage and improved profit margins. Mapping customers into buying behavior and value concepts allows to craft the right resource allocation strategy and service models. 

Customer Insight & Satisfaction

When perception is reality then customer perception is the customer's reality and the customer always has a choice. A repetitive customer satisfaction program should establish measurable and actionable metrics that center around the customer experience in order to produce improvement opportunities for the various customer segments.

Experience & Excellence Management

Proactive and reactive improvements of the customer experience need to be an ongoing effort supported by management. Efficient work streams and effective methodologies to resolve customer claims are essential as much as understanding why customers are loyal so these reasons can be replicated to a broader range of customers.

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Brand Strategy, Protection & Management


The brands loyalty value that is loaded into a brand over time requires thorough preparation and a clear branding investment purpose. A brand value vision with a rigorous investment into its leverage and extension frames the portfolio and offers a value concept to the customer well beyond the product or service.

Brand Strategy, Protection & Management


The brands loyalty value that is loaded into a brand over time requires thorough preparation and a clear branding investment purpose. A brand value vision with a rigorous investment into its leverage and extension frames the portfolio and offers a value concept to the customer well beyond the product or service.

Brand Strategy, Protection & Management - The brand’s reputation and value is established and communicated between it’s users

The brands loyalty value that is loaded into a brand over time requires thorough preparation and a clear branding investment purpose

A successful brand is both proof and provider of trust and reputation that results in repeated business transactions. If the brand fails to transport confidence in the business relationship or purchase it does not create but destroy value.

A brand value vision with a rigorous investment into its leverage and extension frames the portfolio and offers a value concept to the customer well beyond the product or service.

Brand & Value Development

A value promise and trust into the product or service are best transported through a strong brand. A consistent approach to build brands that differ from competing offers and that communicate the brand value can strengthen the customer loyalty to that brand.

Brand Leverage & Extension

From a single brand to real brand portfolio leverage there is great potential in extended branding mechanisms. Pointing out a brand behind a brand or lending value from a top brand to a secondary one can add significant commercial traction.

Brand Focus & Portfolio Management

Brand value is vulnerable against internal and external threats and needs ongoing maintenance and protection. To health check the brand effects can lead to corrective action such as re-branding or a targeted dilution of brand value prior to a product discontinuation.

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Marketing Communication & Campaigns


Marketing communication is the core transportation of the value proposition using the entire marketing mix. Marketing communication planning activities ensure brand awareness and the full impact of any marketing spend. 

Marketing Communication & Campaigns


Marketing communication is the core transportation of the value proposition using the entire marketing mix. Marketing communication planning activities ensure brand awareness and the full impact of any marketing spend. 

Marketing Communication & Campaigns - Make every touch between brand and market an outstanding experience

Marketing communication is the core transportation of the value proposition using the entire marketing mix

The marketing mix (product, place, price, promotion) offers countless options to transport the market message and with it the desired generic value proposition. 

There is also big potential for wasteful spending and redundant investments or a failure to reach the target audience.

Marketing communication planning activities ensure brand awareness and the full impact of any marketing spend. 

Media Mix Selection & Targeting

Customers with varying needs and preferences can be met through a variety of media and channels. Buying models and virtual personae can simplify and visualize how customers purchase and why. A rigorous and powerful performance management is a must to adjust the investment into the channel strategies. 

Market Message Management

The market message competes on many levels with the ones for the competing products and services. Powerful market messaging requires top class copy writing, co-creation to broaden and deepen the information, testing and adjusting to maximize impact and a modern approach to filtering and structuring big data visualization.   

Campaign & Network Management

Highly effective market messaging needs to support and drive all phases of a marketing campaign. Proper matching of communication channels with customer segmentation and buying behavior is essential to feed them with the  most suitable communication.

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Sales & Leads Support


Lead generation for the Sales team is one of the core deliverables from marketing planning activities. A proper sales leads management process as a marketing task with resources, tactics and methodologies to provide top quality leads requires the full support of management as it is invaluable for an ongoing revenue impact.

Sales & Leads Support


Lead generation for the Sales team is one of the core deliverables from marketing planning activities. A proper sales leads management process as a marketing task with resources, tactics and methodologies to provide top quality leads requires the full support of management as it is invaluable for an ongoing revenue impact.

Sales & Leads Support - Feed the inbox with quality leads and push towards conversion

Lead generation for the Sales team is one of the core deliverables from marketing planning activities

Sales needs to maximize their time with customers and work off a well maintained pool of high quality leads.

If the leads are not coming and Sales have to chase them all on their own or if the leads do not convert chances are that the competition will grow their top line better.

A proper sales leads management process as a marketing task with resources, tactics and methodologies to provide top quality leads requires the full support of management as it is invaluable for an ongoing revenue impact.

Lead Generation & Prospecting

Field Sales should maximize their time and engagement with customers in the market place. Market and customer research need to feed into the prospecting and targeting process which hands over to the various internal experts for opportunity qualification and validation. The lead management process controls the work flow, progress and reporting to maximize top line impact.

Channel Management & Content Flow

Customers and other market actors use a variety of channels to communicate and transact. Knowing the customer engagement break-even point helps to maximize the relationship's value. Conscious channel selection through channel mapping plus conflict management and spend analysis unveil opportunities to further target the customer engagement. 

Sales Collateral & Training

Marketing support to Sales activities and direct customer interaction ensures effective selling. Targeted marketing campaigns and material, solutions marketing based on customer insights and dedicated value propositions along with suitable training for sales tools and collateral keep Sales on the road and ensure an ongoing professional approach to sales support.

Pricing Models & Strategy

Pricing is a crucial commercial lever as price is the only "P" in the marketing mix that generates revenue. Sustainable pricing must reflect and help to reach the financial goals of the organization, match the realities of the marketplace and support or strengthen the product's or service's positioning.

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Corporate Communications & Image


Communication at corporate level needs communication skills, effective communication types and discipline to corporate identity. Corporate communication needs to be acknowledged as the protective outer shell of any business that aligns perfectly with the market message by marketing communication and sales and the internal communication.

Corporate Communications & Image


Communication at corporate level needs communication skills, effective communication types and discipline to corporate identity. Corporate communication needs to be acknowledged as the protective outer shell of any business that aligns perfectly with the market message by marketing communication and sales and the internal communication.

Corporate Communications & Image - Build and nurture trust with all stakeholders

Communication at corporate level needs communication skills, effective communication types and discipline to corporate identity

Products and services are best embedded in a consistent and compatible reputation produced and supported by corporate communication and corporate identity management.

If the reputation of the higher entity is not consistent with the market message of the business customers are confused or doubtful about the consistency of the service and performance.

Corporate communication needs to be acknowledged as the protective outer shell of any business that aligns perfectly with the market message by marketing communication and sales and the internal communication.

Corporate Identity & Reputation

An organization expresses its value through a consistent brand image while reputation is influenced by stakeholder experience. A well-managed corporate brand is best supported by rigorous reputation and issues management. Corporate social responsibility and corporate citizenship add on to a popular image.

External Communications & Stakeholders

External stakeholder communication is critical and becomes more important and complex in the digital age. Engagement with all valid stakeholders requires both targeted and broad communication measures and a different approach per communication vehicle and channel.

Internal Communications & Engagement

Internal communication ensures full alignment of all collaborators in the mutual effort to accomplish the common goals. Our constantly changing world requires a high, sensitive level of communication through traditional and digital channels.

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Marketing Impact & Performance


Key performance indicators and performance metrics measure marketing performance and prepare for continuous improvements. A culture of marketing excellence needs to be supported and driven by a marketing management that measures and leads for performance. Challenging but realistic key performance indicators and easy to use and understand marketing performance metrics will support the KPI's.

Marketing Impact & Performance


Key performance indicators and performance metrics measure marketing performance and prepare for continuous improvements. A culture of marketing excellence needs to be supported and driven by a marketing management that measures and leads for performance. Challenging but realistic key performance indicators and easy to use and understand marketing performance metrics will support the KPI's.

Marketing Impact & Performance - Multiply the return of investment into a world class marketing engine

Key performance indicators and performance metrics measure marketing performance and prepare for continuous improvements

Flawless execution requires robust processes and collaborative interfacing as well as excellence in both the marketing team and the deliverables it provides.

If marketers are left behind in the organizational development, interfacing and education it would be a frustrating and value destroying employment.

A culture of marketing excellence needs to be supported and driven by a marketing management that measures and leads for performance. Challenging but realistic key performance indicators and easy to use and understand marketing performance metrics will support the KPI's.

Structure, Workflow & Alignment

Marketing activities are often scattered across commercial organizations, hence interfacing and stakeholder collaboration are crucial for maximum impact.

Based on a clear mission statement (why are we here?), vision (where are we going?) and value promise (how do we behave and collaborate?) all processes and tasks need to be aligned or challenged for value.

Digitalization of market monitoring and competitive intelligence is another strong alignment and workflow factor.

Talent & Career Management

As marketing tasks become more demanding in speed and skill talent management and development is more crucial than ever.

Profiling skills, programs to fill skill gaps as described by proper job descriptions, a targeted recruitment process and career path management for retention and talent support along with fair and competitive compensation have to be managed very well in order to retain the upper hand in the global competition for best marketing talents.

Function Value & Performance Measurement

Investing into a world class marketing organization also means to make sure it returns the investment with a profit.

If the value contribution of the marketing activities is understood, KPIs with processes and marketing dashboard reporting like ROI and ROMI established and management will obtain a clear picture of the value add of the various marketing tasks and budgets.